Planning a trip to New Zealand or just arrived? Walking into Countdown (Woolworths) or New World for the first time can be overwhelming. As a local living in New Zealand, I have tested countless items and narrowed down the absolute best ones you cannot miss.
Whether you want to bring back authentic gifts or just want to treat yourself during your road trip, here are the top 5 must-buy items at New Zealand supermarkets.
1. Whittakers Chocolate (The Pride of NZ)
You cannot leave New Zealand without trying Whittaker’s. It is widely considered the best mainstream chocolate in the Southern Hemisphere.
- Top Recommendation: Creamy Milk, Almond Gold, or the “L&P” flavor for a truly unique Kiwi experience.
- Local Tip: Look out for the 250g blocks—they often go on “Special” (sale) for around $5 to $6 NZD. Stock up when they do!
2. Cookie Time Cookies
Cookie Time is an iconic New Zealand brand. You will see their cute cookie muncher mascot everywhere. These cookies are thick, chocolatey, and deeply satisfying.
- Top Recommendation: The Original Chocolate Chunk (Red wrapper).
- Local Tip: Microwave it for about 10–15 seconds before eating. It tastes exactly like a freshly baked, gooey chocolate chip cookie from the oven!
3. L&P (Lemon & Paeroa) – “World Famous in New Zealand”
L&P is New Zealand’s national soft drink. It combines lemon juice with carbonated mineral water originally from the town of Paeroa.
- What it tastes like: A sweet, refreshing, and slightly bubbly lemon soda that pairs perfectly with fish and chips.
- Local Tip: Buy a chilled 600ml bottle from the drinks aisle for your next road trip drive.
4. Manuka Honey (UMF 5+ or 10+)
New Zealand is world-famous for Manuka Honey, known for its antibacterial properties and rich flavor. Buying it at Countdown or New World is significantly cheaper than buying it at souvenir shops or airport duty-free stores.
- How to choose: Look for the “UMF” or “MGO” rating on the jar. UMF 5+ or 10+ is perfect for daily consumption or gifting.
5. Blue Vein or Camembert Cheese (Kapiti or Whitestone)
New Zealand’s dairy is world-class thanks to our grass-fed cows. If you are planning a scenic picnic, head straight to the deli/cheese section of the supermarket.
- Top Recommendation: Kapiti Kikorangi Blue (if you like rich blue cheese) or Whitestone Camembert. Pair it with some local crackers and enjoy it by the lake!
Summary for Your Shopping List:
- Whittaker’s Chocolate (Almond Gold / Creamy Milk)
- Cookie Time Original Chocolate Chunk
- L&P Soda
- Manuka Honey (UMF 10+)
- Kapiti Cheese
Which of these are you most excited to try? Let me know in the comments below!